MCLEAN, Va., — Oct. 2, 2018 ― Trowbridge & Trowbridge LLC, an award-winning provider of cloud, cyber and IT modernization solutions to defense, intelligence and federal civilian markets, today announced it has rebranded as Trowbridge to position itself for growth and to reinforce its definition as a top woman-owned company in government industry. With more than a decade of outstanding past performance delivering effective federal technology solutions, Trowbridge invites partners and customers to “Experience the Difference” via a new tagline by working together with its team, which is rooted in a culture of strict ethical and professional standards.
“We are extremely excited about the future of Trowbridge and motivated by the opportunity our team has to deliver incredible value and amazing results for customers throughout government in support of our nation,” said Karen Trowbridge, president and CEO. “Our agility, responsiveness and commitment to our customers’ missions define our culture and make us uniquely different. That passion has been a part of our heritage since our beginning, and that passion remains and still drives us forward today. It’s time for our story to evolve as we prepare for future growth, and we look forward to using this opportunity to further engage talent, partners and customers.”
Trowbridge is rolling out its new brand today with a multitiered communications plan that includes a new logo and identity, an updated website, and corporate collateral that highlights how Trowbridge is building on its more than a decade of success by expanding the company’s unique, passionate approach to exceeding customers’ expectations.
“After years of growth and expansion, this process was extremely beneficial in helping us clearly define the most important and unique aspects of who we are as an organization and our competitive offering to the government market,” said Cass Panciocco, COO of Trowbridge. “This rebranding will emphasize the innovative solutions we deliver and help our customers, partners and team members better understand who we are, the advantages we deliver and what we can accomplish together.”
“A brand is not created merely through a tagline or website, but rather in every aspect of what a company says, does and delivers,” added Trowbridge. “Our goal continues to be exceptional contract performance and intelligent sustainable growth. I have no doubt that our employees’ dedication to the ideals of our new tagline will positively raise our profile in the marketplace and enhance the solutions that enable our customers to experience the Trowbridge difference.”
The company utilized internal resources and Focused Image, an award-winning communications agency based in Falls Church, Virginia, to create the new branding.
About Trowbridge
Trowbridge is an award-winning provider of cloud, cyber and next-gen digital solutions to defense, intelligence and federal civilian markets. Headquartered in McLean, Virginia, with locations and staff nationwide, Trowbridge helps move missions forward to support the American people and the national security of the country. To learn more or join the team, visit www.tt-llc.com or email info@tt-llc.com.